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Program Description
Juanita Hardy, an expert in creative placemaking, discussed what creative placemaking is and give examples of projects where this process has been used to create a distinctive sense of place in real estate development. Real estate development can be optimized by actively and early engaging artists and the community in the design of a real estate project. The range of real estate can be adaptive reuse, vacant spaces, new development and more.
Creative placemaking, or leveraging art and culture in tandem with great design, is a proven accelerator for real estate development projects. . Creative placemaking can have a meaningful positive impact in low-income neighborhoods, along distressed commercial corridors, in struggling rural areas, and in other disinvested communities.
Speaker Bio
Juanita Hardy has a passion for fostering healthy, thriving, and equitable places to live, work, learn and play through her work with individuals and businesses. Hardy has over 45 years of business experience, including 31 years with IBM, where she retired in 2005, and over a decade in the real estate industry. In 2006, Hardy founded Tiger Management Consulting Group, an executive coaching and business consulting services firm.
Hardy has been associated with Urban Land Institute, a global non-profit committed to responsible land use, since 2016. Hardy has been recognized for her work in the arts and in business, for example, as a 2022 honoree by The Phillips Collection, a prominent Washington, DC museum, and as 2010 Minority Business Leader by the Washington Business Journal.